Haas Moto Museum
#65 of 100 things to do in Dallas
Dallas, Texas is home to one of the most extraordinary motorcycle collections in the world: the Haas Moto Museum & Sculpture Gallery. Founded by the late Bobby Haas, a financier-turned-photographer who discovered his passion for motorcycles at age 64, the museum treats motorcycles as sculptures as much as machines. With over 230 motorcycles spanning 13 decades, the collection is a joyous revival of a cultural phenomenon that continues to evolve to this day.
The expansive 20,000-square-foot museum, now located in the northern Dallas neighborhood of Farmers Branch, displays an unparalleled archive of 125 years of motorcycle history. What sets this museum apart is its dual focus on history and artistry, featuring a premier array of metallic sculptures alongside the motorcycles.
Key Details at a Glance:
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Address: 4301 N. Beltwood Parkway, Dallas, TX 75244 (Farmers Branch)
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Phone: +1 972-685-3051
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Hours: Thursday – Sunday, 10:00 AM – 5:00 PM
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Admission: $10 Adults, $5 Students; Free for children under 12, veterans, active-duty military, and first responders
The Story Behind the Museum: Bobby Haas’s Late-Life Passion
Bobby Haas was a Harvard-trained lawyer and powerhouse in the high-stakes world of Wall Street during the 1980s, where he made his fortune through leveraged buyouts. That life ultimately left him unfulfilled. At age 47, he shifted away from finance and picked up a camera for the first time, finding a strong interest in wildlife photography, with his work featured in National Geographic and several coffee table books.
In his early 60s, Haas discovered motorcycles through the purchase of a utilitarian Ural sidecar rig in 2014, followed by a 1962 Matchless G3L. That marked what would become an all-consuming passion. Over the next five years, Haas and his partner Stacey Mayfield (now museum director) traveled the world to work with top names in motorcycles to create the world’s leading motorcycle museum.
The collection was originally displayed in a small 5,000-square-foot location, then moved to the Dallas Design District in 2018. After Haas’s untimely death in 2021, the museum’s future was uncertain until a partnership with a group of investors secured its continuation. In November 2024, the museum celebrated its grand opening at a new 20,000-square-foot facility in Farmers Branch, fulfilling a promise to protect and build Haas’s legacy.
What to See: The Collection
The Haas Moto Museum is organized into themed sections that guide visitors through the evolution of motorcycle design and craftsmanship.
History Hall
This section houses roughly 70 motorcycles arranged in chronological order, starting from the late 1800s. Highlights include an 1899 Peugeot Tricycle (the museum’s oldest vehicle), a pristine 1929 Majestic, a 1938 Brough Superior, and a tank-treaded 1937 Mercier Motor Chenille. The collection represents efforts from over a hundred years and hails from the USA, France, Italy, Germany, Switzerland, Eastern Europe, Japan, and elsewhere.
The Custom Shop
Arguably the crown jewel of the museum, this section showcases the finest in modern custom builds and is perhaps the largest collection of custom motorcycles in the world. Many were commissioned by Haas from an international cadre of talented builders including Craig Rodsmith, Max Hazan, Shinya Kimura, Cristian Sosa, and others. All are operable, including “Hommage” by Dirk Oehlerking, a gorgeous streamliner completed after Haas’s passing.
The Race Track
A high-octane lineup of competition machines, from vintage board trackers to motocross bikes and wonderfully bizarre single-, double-, and triple-engine creations. A standout is the “Salt Shaker,” a custom salt flats racer ridden to a class land speed record of 207.9 mph in 2019.
Sidecar Alcove
A three-wheeled tribute including important machines like Mister Fahrenheit, the sculptural, streamlined land speed sidecar built by Craig Rodsmith.
Sculptural Art
In addition to the motorcycles, the museum displays commissioned artworks, including five solid bronze sculptural depictions of historic motorcycles by Serge Bueno, scrap-metal-based motorcycle sculptures by Bruce Gray, and paintings by Makoto Endo (who creates his pieces using only chopsticks). The museum also houses the world’s largest collection of Endo’s paintings.
The Glass-Enclosed Workshop
One of the museum’s most unique features is its 10,000-square-foot glass-enclosed workshop, where visitors can watch the motorcycle restoration and maintenance process in real time. The workshop houses both Sparky Williamson (the museum’s chief engineer) and legendary custom builder Craig Rodsmith. The museum plans to start holding classes in the shop space.
Activities for Adults & Children
👨🖥️ For Adults: Art, Engineering & History
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Explore 230+ Motorcycles: The vast collection offers something for every interest, from rare vintage bikes to cutting-edge customs. The museum treats motorcycles as art, allowing visitors to closely inspect design, craftsmanship, and restoration results.
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Photography: The excellent lighting and thoughtfully arranged displays create perfect conditions for photography.
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Engage with Experts: Staff like Brent Graves and Sparky Williamson are known for providing fact-filled tours and passionate insights.
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Check the Gift Shop: Browse Bobby Haas’s photography books, custom merchandise, and hand-crafted leather goods.
👧 For Children & Families: A Unique Educational Experience
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The Machines: Children aged 12 and up (minimum age is 12 to enter) are often amazed by the motorcycles, sculptures, and the overall atmosphere.
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The Workshop: The glass-enclosed shop offers a fascinating, behind-the-scenes look at restoration and build processes.
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Events: The museum is a starting point for events like the Distinguished Gentlemen’s Ride, offering a community vibe.
Visitor Information: Hours, Tickets & Parking
Hours
| Day | Hours |
|---|---|
| Thursday – Sunday | 10:00 AM – 5:00 PM |
Ticket Prices
| Ticket Type | Price |
|---|---|
| Adults | $10 |
| Students | $5 |
| Children (under 12) | Free |
| Veterans, Active-Duty Military, First Responders | Free |
| Seniors | $7 |
Parking & Getting There
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Address: 4301 N. Beltwood Parkway, Dallas, TX 75244
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Parking: Ample free parking is available on-site
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Accessibility: The museum is wheelchair accessible with restrooms available
Tips for Your Visit
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Plan for Time: Visitors recommend planning at least 2 hours to fully appreciate the collection.
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Visit on Weekdays: Aim for Thursdays or Fridays for a quieter, more personalized experience.
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Chat with the Staff: The knowledgeable staff can offer incredible insights into the bikes and the history of the collection.
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Don’t Rush: With over 230 motorcycles, plan to take your time to study the details of each machine.
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Check for Events: The museum participates in events like the Distinguished Gentlemen’s Ride and may host special gatherings.
Stay Connected:
Follow the Haas Moto Museum for updates on new acquisitions, special events, and exhibitions.
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Official Website: https://haasmotomuseum.com/
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